Sam Ushio is the founder of Ikigai Lab, a purpose-driven change management firm based in Seattle, WA. Inspired by a 100-year old family story of legacy, sacrifice, and triumph, Sam launched Ikigai Lab to empower organizations, teams, and individuals to maximize the power of purpose.  Ushio blends expertise in traditional management consulting + large-scale program design with ongoing research into the areas of positive psychology, design thinking and experiential learning. 

Prior to founding Ikigai Lab, Sam was Director, Practice Management at Russell Investments where he led a nationwide team of management consultants that coached approximately 1,000 financial advisors annually. Sam is frequently quoted in the press, including Wall Street Journal, Investor’s Business Daily, Financial Advisor Magazine, and InvestmentNews. He has an MBA from Foster School of Business at the University of Washington, holds a Bachelor of Science from University of Nebraska in marketing and finance, and is a Gallup-Certified Strengths Coach.