Sam Ushio is Founder of Ikigai Lab, a purpose incubator that delivers insights, experiences, and solutions rooted in the Japanese concept of ikigai. Inspired by his  Great-Grandmother’s journey of sacrifice, legacy, and triumph, Sam launched Ikigai Lab to empower and inspire the power of purpose.  Ushio blends expertise in instructional design, emotional intelligence, systems thinking, purpose-driven change management, and strengths-based positive psychology to deliver total well-being solutions.

Prior to founding Ikigai Lab, Sam was Director, Practice Management at Russell Investments where he led the award-winning, global team that coached approximately 1,000 financial advisors annually, yielding $600 million in incremental revenue growth and tens of thousands of direct hours saved. He has an MBA from the Foster School of Business at the University of Washington, holds a Bachelor of Science from University of Nebraska in marketing and finance with an emphasis in psychology.  Sam is a Gallup-Certified Strengths Coach and serves on the advisory board of the Clifton Strengths Institute at the University of Nebraska.