A purpose incubator

Find your ikigai. Live it. Flourish.

Ikigai Lab bridges the gap between where you are and where you want to be.

The Ikigai Lab torii mark

Sound familiar?

“Our employees are busy, but they’ve lost the why.”

Purpose and culture work that reconnects teams to what their work is for, and shows up in how they lead.

Consulting & Coaching →

“I’ve achieved what I set out to. Now what?”

Clarity for life’s inflection points: a new role, retirement, a sale or a sabbatical, so the next chapter is chosen, not drifted into.

Ikigai Retreats →

“My clients want more than returns.”

A credential and tools that help advisors and leaders guide conversations about purpose, meaning, legacy, and stewardship.

Ikigai Certifications →

“I want my audience to leave inspired.”

Keynotes and workshops that give people a practical way to find and use their ikigai.

Speaking →

Vision and mission

Our vision

A world where every person lives their ikigai, with flourishing as the ultimate measure of success.

Our mission

We help individuals, leaders and organizations define, refine and activate their ikigai, so they can flourish.

What is Ikigai Lab? →

Solutions

How we can work together

A leader presenting to a team around a table

Lead

Consulting & Coaching

Leaders who lead from purpose and teams that know why their work matters, through coaching, culture consulting and strengths-based leadership.

Explore consulting →

Trusted by

Organizations we’ve worked with

Patagonia · Alaska Airlines · Harvard University · Amazon · Microsoft · Fidelity

Sam Ushio, founder of Ikigai Lab

Founded by Sam Ushio

Ikigai Lab draws on Sam’s background in global asset management and change management to answer one question: how do people and organizations flourish?

About Ikigai Lab →

Discover your ikigai, your reason for being.

Start with the 3-minute Ikigai Compass, or tell us what you’re working on.