A purpose incubator
Find your ikigai. Live it. Flourish.
Ikigai Lab bridges the gap between where you are and where you want to be.

Sound familiar?
“Our employees are busy, but they’ve lost the why.”
Purpose and culture work that reconnects teams to what their work is for, and shows up in how they lead.
Consulting & Coaching →“I’ve achieved what I set out to. Now what?”
Clarity for life’s inflection points: a new role, retirement, a sale or a sabbatical, so the next chapter is chosen, not drifted into.
Ikigai Retreats →“My clients want more than returns.”
A credential and tools that help advisors and leaders guide conversations about purpose, meaning, legacy, and stewardship.
Ikigai Certifications →“I want my audience to leave inspired.”
Keynotes and workshops that give people a practical way to find and use their ikigai.
Speaking →Vision and mission
Our vision
A world where every person lives their ikigai, with flourishing as the ultimate measure of success.
Our mission
We help individuals, leaders and organizations define, refine and activate their ikigai, so they can flourish.
What is Ikigai Lab? →Solutions
How we can work together
Trusted by
Organizations we’ve worked with
Patagonia · Alaska Airlines · Harvard University · Amazon · Microsoft · Fidelity
Founded by Sam Ushio
Ikigai Lab draws on Sam’s background in global asset management and change management to answer one question: how do people and organizations flourish?
About Ikigai Lab →Discover your ikigai, your reason for being.
Start with the 3-minute Ikigai Compass, or tell us what you’re working on.