Finding ikigai: GvG17 program empowers purpose-driven transitions

Change management expert introduces workshop series and podcast about the power of aligning actions with priorities

SEATTLE, Wash. – (Feb. 28, 2019) Change management firm GvG17 announced a new offering to empower individuals and businesses to better align their actions with priorities to create a stronger sense of fulfillment. The program centers around “ikigai,” a Japanese phrase that can be interpreted as “purpose” or “value in life.” GvG17 Founder Sam Ushio uncovered the concept in his journey to define his entrepreneurial path and more deeply understand his Japanese heritage.

“In leading thousands of people through change, I have found that sustaining momentum is one of the biggest challenges. This is particularly true when change lacks a foundation in true purpose,” said Ushio. “Words like purpose and passion can feel daunting, but the ikigai curriculum helps to demystify these concepts. Understanding your ikigai can lower stress, increase productivity and shape a happier outlook on life.”  

GvG17 offers presentations and workshops that help participants reflect on their values and build an “Ikigai Roadmap” that translates the energy of reflection into practical next steps. While many ikigai resources available in the market today focus on a person’s profession, GvG17 delivers a more authentic, holistic approach to those in a variety of transition points — whether they are nearing retirement, considering a career shift, driving cultural change within an organization or simply seeking more joy in their day-to-day lives.

Ushio will also launch the Ikigai Stories Podcast on March 8th to share the powerful experiences of people leading purpose-driven lives. Supporters can help ensure the ongoing success of the podcast through a Kickstarter campaign running from March 20 to May 6, 2019. Upcoming events and opportunities Spots are still available at GvG17’s next event, Ikigai Workshop: Finding Purpose, On Purpose on March 27, 2019 in Austin, TX. The event will feature the inspiring stories of two Austin-based entrepreneurs:

  • Eric Silverstein — founder of The Peached Tortilla, an award-winning food truck, catering company and restaurant. Silverstein is a former litigator who decided to combine his passions for food and business.
  • Erin Mursch — founder of Organized for Good, Austin’s first Certified KonMari™ Consultant. Mursch helps clients gain clarity on their values, priorities and purposes using Marie Kondo’s famed organizational method.

A portion of the Austin workshop proceeds will support Health Alliance for Austin Musicians (HAAM), a non-profit organization enabling low-income working musicians to pursue their ikigai by providing them with access to affordable health care. GvG17 will offer additional workshops and presentations in the coming months, including “Ikigai at Work” — a program that empowers businesses to bring a greater sense of intention to organizational structure, company culture and employee experience.

“Discovering your ikigai has the power to drive the direction of your career or it might simply make you more mindful of what gets you out of bed in the morning,” said Ushio. “In today’s fast-paced world, I believe it’s essential to press pause and reflect on where you’ve been and where you want to go. Understanding ikigai can help connect that reflection with real, tangible actions to improve your life.”

Register now to participate in GvG17’s Ikigai Workshop: Finding Purpose, On Purpose. To learn more about GvG17 and other upcoming opportunities, visit  

About GvG17 GvG17 is a change management firm based in Seattle, WA. Founded by Sam Ushio, the firm emphasizes creativity, narrative and community as catalysts to inspire growth. Ushio blends his expertise in traditional management consulting and large-scale program design with ongoing research into the areas of performance psychology, human-centered design and experience-based learning. Inspired by his own quest to align his actions with priorities, Ushio works to empower people to discover and live their “ikigai,” or true purpose.