John B. Johnson, Identity Architect + Co-Founder,

a small studio

(Two-part Episode)

Sam talks with John about his remarkable journey from the streets of Cleveland  – to the world of architecture – to a failed entrepreneurial leap  – to a successful creative studio.  He opens up to share the challenges he faced and conquered as a fatherless, African-American young man and the bond that he forged with his brother in prison as they simultaneously discovered greater meaning and purpose in life.

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In this two-part episode, John shares candid insights about: 

  • His passion for entrepreneurship and the lessons he’s collected along an incredible range of life experiences.
  • Filtering moments – Conscious decisions to leave behind non-productive elements in life. 
  • Confronting realities and switching his mindset to serve others.
  • “Look for that glimmer of light” 
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