I started writing this “About” page in the third person, but it felt too awkward. Maybe it’s a step on the entrepreneurial journey. More likely, it’s the sense that people will roll their eyes while reading an adjective-laden bio written by myself about myself in the third person.
Sam Ushio doesn’t like to write about himself in the third-person.

This picture was taken at JcPenney studio with a Groupon
Here’s my 25 years of experience:
- Strategy
- Management Consulting
- Sales
- Marketing
- Advertising
I’ve lived & worked in the US and Canada.
I’ve created stuff that works. I’ve created A LOT of stuff that didn’t work.
I’ve learned from both.


I read 1/2 of a book and then get distracted. I sincerely hope that authors put their good stuff into the first half because of this “squirrel” tendency. Try to read Catch-22 and you’ll know my struggle.

I’m a husband to an amazing wife and a father to three amazing kids. They’re the best thing in my life. I’m incredibly blessed.
Music and Life by Alan Watts anchors my life philosophy.

I’m here to hear.
(actually “listen”…but that doesn’t sound as catchy).
info@ikigailab.co