Sam talks with Dragos, Founder and CEO of Novo Fogo, a 100% Certified Organic and Zero-Waste Cachaça distillery in Morretes, Brazil.  Forbes calls Novo Fogo “a case study in conscientious capitalism” given their efforts across the stakeholder ecosystem. This includes their latest project, The Un-Endangered Forest, an effort to save native Brazilian trees from extinction.  

Dragos discusses his personal journey growing up in Romania, fleeing when the iron curtain fell, and launching a successful company with his father. The company’s rise and fall would serve as an inspiration for Novo Fogo’s ethos of “doing well by doing right.”