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Doing Well by Doing Right: A success roadmap from a Brazilian liquor company.

Doing Well by Doing Right: A success roadmap from a Brazilian liquor company.

by Ikigai Lab | Mar 4, 2018 | Uncategorized

Dragos Axinte is a man on a mission. Cachaça, Brazil's beloved national spirit, is one of the world's largest liquors with more global sales than both tequila and gin combined (2014).  However, in the US, cachaça is often unknown or misunderstood: For decades, cachaça...

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